The Master Character Narratives in Campaign 2012

The Master Character Narratives in Campaign 2012

• Overview
• The Master Narratives about Obama
• The Master Narratives about Romney
• What was Missing from the Candidates' Narratives
• A More Negative Campaign
• Sources of the Assertions
• What Americans Perceive about the Candidates' Personal Narratives
• The Master Narratives by Sector
• Methodology
• Topline
• Press Release

How the Presidential Candidates Use Web and Social Media

Narrated slideshow of the findings

How the Media Covered the 2012 Primary Campaign

Campaign 2012 in the Media Report


INTERACTIVE: 2012 Campaign in the Media

Twitter and the Campaign

Cain's Bad Stretch

The Media Primary

2008 Campaign: PEJ Research

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