Winning the Media Campaign 2012

Winning the Media Campaign 2012

• Overview
• Tone of Mainstream Media Coverage
• 2012 vs. 2008: A Different View of Obama
• The Conventions to the Debates: Set Piece Moments Still Matter
• The First Debate: How Much it Changed the Narrative
• Frame: Which Aspects of the Race Got Attention, and Which Ones Didn't?
• Coverage of the Candidates by Media Sector and Cable Outlet
• The Closing Weeks of the Campaign in Social Media
• The Mainstream Media Narrative about the Vice-Presidential Candidates
• Methodology
• Topline
• Press Release
• Slideshow

Slideshow of Findings 

Internet Gains Most as Campaign News Source but Cable Still Leads

Social Media Debate Sentiment Less Critical of Obama than Polls and Press Are

The Master Character Narratives in Campaign 2012

How Social and Traditional Media Differ in Treatment of the Conventions and Beyond

How the Presidential Candidates Use Web and Social Media

Narrated slideshow of the findings

How the Media Covered the 2012 Primary Campaign

Campaign 2012 in the Media Report


INTERACTIVE: 2012 Campaign in the Media

Twitter and the Campaign

Cain's Bad Stretch

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