July 7, 2016

The Modern News Consumer

Methodology

The American Trends Panel Survey Wave 14 Methodology

The American Trends Panel (ATP), created by Pew Research Center, is a nationally representative panel of randomly selected U.S. adults living in households. Respondents who self-identify as internet users and who provided an email address participate in the panel via monthly self-administered web surveys, and those who do not use the internet or decline to provide an email address participate via the mail. The panel is being managed by Abt SRBI.

Data in this report are drawn from the January wave of the panel, conducted Jan. 12-Feb. 8, 2016 among 4,654 respondents (4,339 by web and 315 by mail). The January wave of the panel was conducted by Pew Research Center in association with the John S. and James L. Knight Foundation. Panelists who have access to the internet but take surveys by mail were not sampled in this wave (i.e. mail respondents to this wave are all non-internet users). The margin of sampling error for the full sample of 4,654 respondents is plus or minus 2.4 percentage points.

Members of the American Trends Panel were recruited from two large, national landline and cellphone random-digit-dial (RDD) surveys conducted in English and Spanish. At the end of each survey, respondents were invited to join the panel. The first group of panelists was recruited from the 2014 Political Polarization and Typology Survey, conducted Jan. 23 to March 16, 2014. Of the 10,013 adults interviewed, 9,809 were invited to take part in the panel and a total of 5,338 agreed to participate.2 The second group of panelists was recruited from the 2015 Survey on Government, conducted Aug. 27 to Oct. 4, 2015. Of the 6,004 adults interviewed, all were invited to join the panel, and 2,976 agreed to participate.3

Participating panelists provided either a mailing address or an email address to which a welcome packet, a monetary incentive and future survey invitations could be sent. Panelists also receive a small monetary incentive after participating in each wave of the survey.

The ATP data were weighted in a multistep process that begins with a base weight incorporating the respondents’ original survey selection probability and the fact that in 2014 some panelists were subsampled for invitation to the panel. Next, an adjustment was made for the fact that the propensity to join the panel and remain an active panelist varied across different groups in the sample. The final step in the weighting uses an iterative technique that matches gender, age, education, race, Hispanic origin and region to parameters from the U.S. Census Bureau’s 2014 American Community Survey. Population density is weighted to match the 2010 U.S. Decennial Census. Telephone service is weighted to estimates of telephone coverage for 2016 that were projected from the January-June 2015 National Health Interview Survey. Volunteerism is weighted to match the 2013 Current Population Survey Volunteer Supplement. It also adjusts for party affiliation using an average of the three most recent Pew Research Center general public telephone surveys. Internet access is adjusted using a measure from the 2015 Survey on Government. Frequency of internet use is weighted to an estimate of daily internet use projected to 2016 from the 2013 Current Population Survey Computer and Internet Use Supplement. The share of respondents who get news from 10 different social networks was weighted to match a Pew Research Center survey from March-April 2016. Sampling errors and statistical tests of significance take into account the effect of weighting. Interviews are conducted in both English and Spanish, but the Hispanic sample in the American Trends Panel is predominantly native born and English speaking.

The following table shows the unweighted sample sizes and the error attributable to sampling that would be expected at the 95% level of confidence for different groups in the survey:

PJ_2016.07.07_Modern-News-Consumer_M-01

Sample sizes and sampling errors for other subgroups are available upon request.

In addition to sampling error, one should bear in mind that question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of opinion polls.

The web component of the January wave had a response rate of 69% (4,339 responses among 6,301 web-based individuals in the panel); the mail component had a response rate of 67% (315 responses among 474 non-web individuals in the panel). Taking account of the combined, weighted response rate for the recruitment surveys (10.0%) and attrition from panel members who were removed at their request or for inactivity, the cumulative response rate for the January ATP wave is 2.9%.4

The American Trends Panel Survey Wave 14.5 Methodology

The experiential study consisted of 14 short online surveys that were administered two per day from Feb. 24 through March 1, 2016. The January wave of the panel was conducted by Pew Research Center in association with the John S. and James L. Knight Foundation. Survey invitations were sent at different times each day, and responses were accepted for two hours after the invitations were sent. Panelists who completed the January wave on the web and reported that they get news online (from a desktop/laptop computer or mobile device) were asked to participate in the experiential study. Of the 4,236 respondents who were asked, 3,827 agreed to participate in the experiential study.5 The analysis in this report relies on the 2,078 panelists who completed at least 10 of the 14 surveys.

For the experiential study, the data were weighted using a similar process to the full January wave. The base weight accounting for the initial probability of selection was adjusted to account for the propensity to have completed 10 or more of the experiential study surveys. The data were then weighted to match all online news users from the January wave on the following variables: gender, age, education, race and Hispanic ethnicity, region, population density, telephone service, internet access, frequency of internet use, volunteerism, party affiliation and the use of 10 different social networking sites for news.

The following table shows the unweighted sample sizes and the error attributable to sampling that would be expected at the 95% level of confidence for different groups in the survey:

PJ_2016.07.07_Modern-News-Consumer_M-02

Sample sizes and sampling errors for other subgroups are available upon request.

In addition to sampling error, one should bear in mind that question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of opinion polls.

The experiential study had a response rate of 55% (2,078 responses among 3,803 who were eligible and agreed to participate). Taking account of the combined, weighted response rate for the recruitment surveys (10.0%), attrition from panel members who were removed at their request or for inactivity, and agreement to participate in the experiential study, the cumulative response rate for the January ATP wave is 1.4%.6

  1. When data collection for the 2014 Political Polarization and Typology Survey began, non-internet users were subsampled at a rate of 25%, but a decision was made shortly thereafter to invite all non-internet users to join. In total, 83% of non-internet users were invited to join the panel.
  2. Respondents to the 2014 Political Polarization and Typology Survey who indicated that they are internet users but refused to provide an email address were initially permitted to participate in the American Trends Panel by mail, but were no longer permitted to join the panel after Feb. 6, 2014. Internet users from the 2015 Survey on Government who refused to provide an email address were not permitted to join the panel.
  3. Approximately once per year, panelists who have not participated in multiple consecutive waves are removed from the panel. These cases are counted in the denominator of cumulative response rates.
  4. Of the 3,827 respondents who agreed to participate, 24 were deemed ineligible because they declined to provide their time zones or were not in a U.S. time zone at the time of the experiential study.
  5. Approximately once per year, panelists who have not participated in multiple consecutive waves are removed from the panel. These cases are counted in the denominator of cumulative response rates.