August 15, 2012

How the Presidential Candidates Use the Web and Social Media

Methodology

  

About This Study

The primary PEJ staff members conducting the research, analysis and writing for this report included: Research Associate Tricia Sartor, Research Analyst Katerina-Eva Matsa, researchers Nancy Vogt and Steve Adams, Deputy Director Amy Mitchell and Director Tom Rosenstiel.  

Other staff members who made contributions were Senior Researcher Paul Hitlin and Communications and Creative Design Manager Dana Page. Copy editing was done by Molly Rohal, communications associate for the Pew Research Center.

Methodology

This study, The 2012 Digital Campaign, had two main research components: a detailed content analysis of the daily content posted on the two presidential candidates’ social media accounts and an audit of the design and more static content offered on their respective websites and social media platforms.