August 20, 2007

Campaign for President Takes Center Stage in Coverage

Topline – Part 2

PEJ News Coverage Index
April 1 – June 29, 2007

 

Radio
Top Stories
(Percent of Newshole)

 

2nd QTR Rank

Story All Talk News Headlines NPR’s Morning Edition
Overall Talk Conservative Talk Liberal Talk
QTR YTD QTR YTD QTR YTD QTR YTD QTR YTD QTR YTD
1 2008 Campaign 10.0 9.7 12.9 13.3 13.0 14.4 12.7 11.1 2.1 2.0 6.7 4.8
2 Immigration 9.5 5.4 12.0 6.6 15.7 8.7 4.6 2.3 2.4 1.4 6.6 4.3
3 Iraq Policy Debate* 7.7 12.4 8.6 14.0 7.4 13.8 11.2 14.3 6.1 8.9 6.2 10.5
4 VA Tech Shootings 4.2 2.1 4.3 2.2 3.7 1.9 5.5 2.8 4.5 2.3 3.7 1.8
5 Don Imus 3.7 1.8 5.4 2.7 4.6 2.4 6.9 3.5 1.5 0.7 0.4 0.2
6 Events in Iraq* 2.9 3.1 0.7 0.9 0.7 0.5 0.7 1.7 6.1 5.8 6.7 6.9
7 Fired Attorneys 2.6 3.5 2.0 3.2 <0.1 1.5 5.9 6.6 2.3 2.8 4.2 4.6
8 Iran 2.1 2.3 2.1 2.4 1.7 2.2 2.9 2.8 2.2 2.2 1.9 2.0
9 Global Warming 2.0 2.6 1.6 2.9 2.4 4.2 0 0.2 0.7 0.8 3.7 2.9
10 Domestic Terrorism 1.6 1.6 1.3 1.3 1.2 1.3 1.3 1.4 1.4 1.5 2.3 2.2
15 Iraq Homefront* 0.9 1.2 0.8 1.1 0.2 0.7 2.1 1.9 1.0 2.0 0.8 1.2
Iraq War Total (sum of the three starred stories) 11.5 16.7 10.1 16.0 8.3 15.0 14.0 17.9 13.2 16.7 13.7 18.6

Note: All other stories were less than 1.6% for all radio in the 2nd quarter.

Radio
Geographic Focus
(Percent of Newshole)

 

Geographic Focus

All Talk News Headlines NPR’s Morning Edition
Overall Talk Conservative Talk Liberal Talk
QTR YTD QTR YTD QTR YTD QTR YTD QTR YTD QTR YTD
US National 76% 74% 85% 81% 82% 81% 89% 83% 73% 75% 55% 56%
US Interests Abroad 17 20 13 17 14 17 11 17 20 19 24 28
Foreign(Non-US) 8 6 2 2 3 2 <1 1 8 6 21 16
No Specific Geographic Focus <1 <1 <1 <1 <1 <1 0 0 <1 <1 0 0

Media Sector Summary
Top Stories

(Percent of Newshole)

 

 

2nd QTR Rank

Story All Newspapers Online Network TV Cable TV Radio Cable and Radio Talk
QTR YTD QTR YTD QTR YTD QTR YTD QTR YTD QTR YTD QTR YTD
1 2008 Campaign 8.5 8.0 7.7 7.4 4.9 4.5 6.6 6.7 12.4 10.8 10.0 9.7 15.9 14.1
2 Events in Iraq* 6.7 6.7 7.1 6.8 13.1 12.7 7.1 7.4 3.8 4.2 2.9 3.1 2.0 2.1
3

Iraq Policy Debate*

6.6 9.5 4.5 5.9 5.3 7.2 6.4 10.7 9.2 12.4 7.7 12.4 10.3 15.3
4 Immigration 5.7 3.6 5.1 3.8 3.0 1.7 3.7 2.0 7.5 4.9 9.5 5.4 11.5 7.4
5 VA Tech Shootings 4.9 2.5 3.4 1.7 3.8 1.9 5.4 2.7 7.2 3.6 4.2 2.1 4.9 2.5
6 Don Imus 2.4 1.2 0.7 0.4 1.0 0.5 2.1 1.0 4.6 2.3 3.7 1.8 6.0 3.0
7 Iran 2.1 2.8 1.0 1.7 3.0 4.2 2.5 2.6 2.7 3.5 2.1 2.3 2.5 3.2
8 Fired Attorneys 1.9 2.8 1.6 2.1 2.8 3.3 1.2 2.5 2.0 3.1 2.6 3.5 2.6 4.0
9

Iraq Homefront*

1.5 2.3 2.5 3.2 1.1 1.5 2.0 3.3 0.7 1.5 0.9 1.2 0.6 1.3
10 Palestinian Conflict 1.4 0.8 1.5 0.8 2.7 1.6 1.3 0.7 0.7 0.4 1.0 0.6 0.5 0.3
11 Global Warming 1.2 1.3 1.4 1.4 0.7 1.0 1.5 1.3 0.6 0.6 2.0 2.6 1.0 1.6
12

TB Traveler

1.1 0.6 .3 0.2 0.9 0.5 1.7 0.8 1.9 1.0 0.6 0.3 0.5 0.2
13 Domestic Terrorism 1.1 1.3 1.0 1.3 1.5 1.6 0.8 1.3 0.9 1.0 1.6 1.6 0.8 1.0
14 US Economic Numbers 1.0 0.9 1.7 1.4 1.1 1.2 0.6 0.5 0.6 0.6 0.4 0.7 0.2 0.2
15 Afghan. 0.9 1.0 1.1 1.0 1.7 1.9 1.2 1.2 0.2 0.7 0.4 0.5 0.2 0.4
Iraq War Total (sum of the three starred stories) 14.8 18.5 14.1 15.9 19.5 21.4 15.5 21.4 13.7 18.1 11.5 16.7 12.9 18.7

Note: All other stories were below 0.9% of the overall newshole for the 2nd quarter.

Media Sector Summary
Geographic Focus
(Percent of Newshole)

 

Geographic Focus

All Newspapers Online Network TV Cable TV Radio Cable and Radio Talk
QTR YTD QTR YTD QTR YTD QTR YTD QTR YTD QTR YTD QTR YTD
US National 65% 64% 64% 64% 47% 47% 64% 65% 74% 71% 76% 74% 79% 75%
US Interests Abroad 23 25 21 22 29 31 26 28 21 25 17 20 18 23
Foreign(Non-US) 12 10 14 12 23 22 9 7 5 4 8 6 2 2
Local* <1 1 1 3 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a
No Specific Geographic Focus <1 <1 <1 <1 <1 <1 <1 <1 <1 <1 <1 0 <1 <1

Note: For newspapers, we do not include a local newspaper story in our study unless that story also falls into the realm of one of the Top Stories we are tracking at the time.