May 25, 2007

Iraq Dominates PEJ’s First Quarterly NCI Report

Topline

Topline

PEJ News Coverage Index
December 31, 2006 – March 31, 2007

 

Percent of Newshole for Major Stories

Story

All Media

Cable TV

Network

Evening

w/ PBS

Network

Morning

Newspapers

Online

Talk Radio

News Radio

Iraq War Total (3 threads)

22%

23%

33%

18%

18%

23%

22%

22%

Iraq Policy Debate

12

16

16

13

7

9

19

14

Iraq Homefront

3

2

7

1

4

2

1

2

Events in Iraq

7

5

10

5

7

12

1

7

2008 Campaign

7

9

4

12

7

4

14

3

Fired U.S. Attorney Controversy

4

4

4

4

3

4

4

5

Iran

3

4

3

3

2

5

3

2

CIA Leak/Libby Trial

3

4

2

2

2

3

5

2

Anna Nicole Smith

2

7

*

4

*

1

1

1

New Congress

2

2

2

1

2

2

5

4

Severe Weather (1/14 – 3/2)

2

1

2

5

1

2

*

2

Immigration

2

2

*

*

2

*

1

1

US Domestic Terrorism

2

1

2

1

2

2

1

2

Lost Boys in Missouri

1

2

*

1

*

1

*

*

Tornadoes in AL, MO

1

1

1

1

*

*

0

*

Afghanistan

1

1

1

1

1

2

*

1

North Korea

1

*

1

*

1

2

*

1

Global Warming

1

1

1

1

1

1

4

2

Bush State of the Union Speech

1

1

1

1

1

1

2

1

US Economic Numbers (not including stocks)

1

1

1

*

1

1

*

2

* equals less than 1%

 

Highest Percentage for a Single Big Story in One Week

Rank

Story

Percent of
Newshole

Dates

1

Iraq Policy Debate

34%

Jan. 7 – 12

2

Fired U.S. Attorneys

18

March 18 – 23

3

Fired U.S. Attorneys

16

March 11 – 16

4

New Democratic Congress

15

Dec. 31 – Jan. 5

5

Iraq Policy Debate

15

Jan. 28 – Feb. 2

6

Iraq Policy Debate

14

Jan. 14 – 19

7

2008 Campaign

13

Jan. 21 – 26

8

Libby Trial/CIA Leak

13

March 4 – 9

9

Iraq Policy Debate

13

Jan. 21 – 26

10

State of the Union Speech

13

Jan. 21 – 26

11

Iraq Policy Debate

12

March 18 – 23

12

Iran

12

March 25 – 30

13

Gerald Ford Funeral

12

Dec. 31 – Jan. 5

14

Iraq Policy Debate

12

Feb. 4 – 9

15

2008 Campaign

12

Feb. 18 – 23

 

Percent of Newshole for Broad Story Topics

Topic

All Media

Cable TV

Network

Evening

w/ PBS

Network

Morning

Newspapers

Online

Talk Radio

News Radio

US Foreign Affairs

22%

24%

30%

19%

18%

28%

16%

21%

Elections/Politics

13

16

7

15

12

8

34

7

Domestic Issues

13

10

16

7

19

5

10

17

Crime

8

13

6

8

7

8

5

9

Foreign (Non-US)

8

3

6

4

9

20

1

9

Government

8

8

8

8

7

9

10

11

Business/Economics

6

3

6

5

11

6

2

8

Accidents/Disasters

5

6

4

13

2

7

*

5

Celebrity/Entertainment

4

9

1

8

1

3

3

3

Defense/Military

3

3

7

2

4

2

2

3

Lifestyle

3

1

5

3

4

2

4

4

Media

2

2

1

*

1

*

10

*

Sports

2

1

1

2

3

1

1

1

Science

1

*

1

1

1

1

1

*

Court/Legal System

*

*

1

*

1

*

*

1

Traffic/Weather

*

1

*

4

0

0

0

*

Domestic Other

*

*

0

*

0

0

1

*

* equals less than 1%

 

Percent of Stories by Geographic Focus

Geographic Focus

All Media

Cable TV

Network

Evening

w/ PBS

Network

Morning

Newspapers

Online

Talk Radio

News Radio

US Non-local/National

66%

67%

61%

72%

64%

47%

82%

70%

US International

26

27

31

21

23

31

17

22

Non-US International

8

5

8

7

8

22

1

8

Local/Non-Specific

1

*

0

0

5

0

0

0

* equals less than 1%