December 12, 2005

EXTRA! EXTRA!

Topline

New tabloid breed is more than screaming headlines but could they be blueprint to the future?

Topline

Total n = 2,321

Note: Totals may not equal 100 due to rounding.

Number of Stories per Paper in Sample
Outlet
# of stories
Boston Metro
321
Boston Globe
222
DC Express
367
DC Examiner
634 *
Washington Post
270
Dallas Quick
293**
Dallas Morning News
214
Total
2321

* One day, May 13, missing from sample

** One day, May 26, missing from sample

Story Origination
Story Origination
Staff News
8.3%
15.8%
72.7%
29.9%
Staff Column
8.7
5.7
20.5
11.5
Wire News–Affiliated
14.9
3.2
2.8
8.0
Wire News–Unaffiliated
56.3
51.3
0.6
38.0
Combo Staff and Wire-News
0.6
1.6
0.3
0.8
Syndicated Column–Affiliated or Unaffiliated
5.8
4.6
0
3.7
Non-Staff/Non-Wire (Freelance)
0.9
12.9
1.8
4.5
Q+A/Advice Column
4.1
3.0
1.0
2.8
No Source/Can't Tell
0.5
2.1
0.3
0.9
Geographic Focus
Geographic Focus
Local
21.8%
32.0%
52.5%
34.0%
Other U.S.
22.7
16.9
8.5
16.8
National
12.9
13.7
17.7
14.6
Mix U.S./Foreign
5.9
5.7
4.8
5.5
International
13.7
11.0
4.8
10.3
Not Applicable/No Specific Location
22.9
20.7
11.6
18.9
Story Length in Words
Story Length
Less than 100 words
15.1%
14.5%
2.5%
11.1%
101-250
53.0
22.4
2.8
29.4
251-500
30.5
38.2
5.5
25.0
501-1000
1.4
23.3
56.8
24.3
1001 or more
0
1.6
32.3
10.3

 

Story Topic
Story Topic
Government
9.2%
12.6%
15.6%
12.0%
Crime
13.4
10.1
12.5
12.2
Business
6.3
8.5
15.4
9.7
Domestic Issues
9.7
11.5
12.6
11.1
Science
3.7
1.3
1.3
2.3
Foreign Relations
6.7
5.0
2.3
4.9
Accidents/Disasters
1.9
0.5
1.0
1.2
Celebrity/Entertainment
14.7
6.6
5.7
9.7
Lifestyle
13.6
16.4
12.9
14.1
Defense/Military
3.6
5.4
2.5
3.7
Sports
16.5
20.0
18.0
17.9
Other
0.8
2.1
0.3
1.0

 

Number of Sources
Number of Sources
No Sources
24.1%
23.8%
7.2%
18.9%
1 Source
32.3
25.2
9.1
23.3
2 Sources
23.3
21.3
8.6
18.3
3 Sources
9.9
11.4
10.6
10.5
4 or More Sources
10.3
18.3
64.4
29.0

 

Young Demographic Impact
Youth Demographic Impact
Demographic Impact Explicit
8.3%
1.9%
9.2%
6.8%
Demographic Impact Implied
6.9
6.5
5.4
6.3
No Description of Demographic Implied
84.8
91.6
85.4
86.9

 

Principal Newsmaker Age Group
Principal Newsmaker Age Group
Child (Under 18)
1.7%
2.7%
4.8%
2.9%
Young Adult (18-35)
16.1
14.8
10.1
13.9
Middle Age (36-60)
18.8
14.7
18.1
17.4
Elderly (61 or older)
6.8
7.1
5.9
6.6
Don't Know/Can't Tell Age
5.1
3.3
3.3
4.0
No Principal Newsmaker
51.5
57.4
57.8
55.0

 

Journalist Opinion
Journalist Opinion
No Opinion Present
64.2%
64.2%
61.0%
63.2%
One Statement of Opinion
11.9
7.6
8.4
9.7
Two or More Statements of Opinion
3.2
3.5
7.5
4.6
Not Applicable (Opinion Piece)
20.7
24.8
23.1
22.5

 

Journalist Opinion — Excluding Opinion Columns and Editorials (n= 1,798)
Journalist Opinion
No Opinion Present
81.0%
85.3%
79.4%
81.6%
One Statement of Opinion
15.0
10.1
10.9
12.5
Two or More Statements of Opinion
4.0
4.6
9.8
5.9

 

Range of Viewpoint
Range of Viewpoint
All One Opinion
8.9%
11.8%
5.4%
8.6%
Mostly One Opinion
9.5
6.8
23.5
13.0
Two Views Present
6.3
5.4
18.6
9.8
More Than Two Views
0.2
0
0.7
0.3
Not Applicable/Non-Controversial
75.1
76.0
51.8
68.3

 

Background Information
Background Information
Presence of Background Information
80.2%
91.8%
96.3%
88.3%
No Background Information
19.8
8.2
3.7
11.7

 

Future Implications or Impact
Future Implications or Impact
Presence of Future Implications or Impact
43.5%
42.1%
75.1%
52.7%
No Future Implications or Impact
56.5
57.9
24.9
47.3