|
Outlet
|
Date
|
||||
|
TOTAL
|
Network
|
Cable
|
21&22 Mar
|
24-Mar
|
|
|
N=108
|
N=57
|
N=51
|
N=72
|
N=36
|
|
| DATE | |||||
| March 21st |
41.7%
|
42.1%
|
41.2%
|
62.5%
|
–
|
| March 22nd |
25.0
|
24.6
|
25.5
|
37.5
|
–
|
| March 24th |
33.3
|
33.3
|
33.3
|
–
|
100%
|
| Total |
100%
|
100%
|
100%
|
100%
|
100%
|
| LIVE VS. TAPE | |||||
| Live report |
49.1%
|
43.9%
|
54.9%
|
57.0%
|
33.3%
|
| Live phone |
12.0
|
10.5
|
13.7
|
8.3
|
13.9
|
| Combo |
11.1
|
10.5
|
11.8
|
23.6
|
16.7
|
| All tape |
27.8
|
35.1
|
19.6
|
11.1
|
36.1
|
| Total |
100%
|
100%
|
100%
|
100%
|
100%
|
| ORIGIN | |||||
| Iraq |
71.3%
|
77.2%
|
64.7%
|
59.7%
|
94.4%
|
| Kuwait |
21.3
|
19.3
|
23.5
|
30.6
|
2.8
|
| Other ME |
1.8
|
–
|
3.9
|
2.8
|
–
|
| At Sea |
5.6
|
3.5
|
7.9
|
6.9
|
2.8
|
| Total |
100%
|
100%
|
100%
|
100%
|
100%
|
| TOPIC | |||||
| Mil. Action |
27.8%
|
22.8%
|
33.3%
|
15.3%
|
52.8%
|
| Same-day results |
13.0
|
12.2
|
13.7
|
15.3
|
8.3
|
| Pre-combat |
31.5
|
38.6
|
23.5
|
43.0
|
8.3
|
| Personnel/equip |
15.7
|
15.8
|
15.7
|
16.7
|
13.9
|
| Aftermath |
6.5
|
5.3
|
7.9
|
6.9
|
5.6
|
| Other |
5.5
|
5.3
|
5.9
|
2.8
|
11.1
|
| Total |
100%
|
100%
|
100%
|
100%
|
100%
|
| TOP SOURCE | |||||
| Mil. Commissioned |
14.8%
|
14.0%
|
15.7%
|
15.3%
|
13.9%
|
| Other Military |
8.3
|
3.5
|
13.7
|
8.3
|
8.3
|
| Reporter Only |
76.9
|
82.5
|
70.6
|
76.4
|
77.8
|
| Total |
100%
|
100%
|
100%
|
100%
|
100%
|
| CLOSEST VIDEO | |||||
| Weapons Fired |
21.3%
|
19.3%
|
23.5%
|
13.9%
|
36.1%
|
| human impact |
–
|
–
|
–
|
–
|
–
|
| non-human impact |
10.2
|
10.5
|
9.8
|
8.3
|
13.9
|
| no results |
11.1
|
8.8
|
13.7
|
5.6
|
22.2
|
| Front-line ready |
11.1
|
12.3
|
9.8
|
9.7
|
13.9
|
| Moving/Maneuvers |
32.4
|
38.6
|
25.5
|
38.9
|
19.4
|
| Non front line |
10.2
|
10.5
|
9.8
|
12.5
|
5.6
|
| Other |
1.8
|
3.5
|
–
|
2.8
|
–
|
| No Video aspect |
23.2
|
15.8
|
31.4
|
22.2
|
25.0
|
| Total |
100%
|
100%
|
100%
|
100%
|
100%
|
| REPORTING | |||||
| Fact |
93.5%
|
91.2%
|
96.1%
|
93.1%
|
94.4%
|
| Analysis |
1.9
|
3.5
|
–
|
1.4
|
2.8
|
| Opinion |
0.9
|
1.8
|
–
|
–
|
2.8
|
| Commentary |
3.7
|
3.5
|
3.9
|
5.5
|
–
|
| Total |
100%
|
100%
|
100%
|
100%
|
100%
|
| LENGTH | |||||
| Under 1 minute |
8.3%
|
12.3%
|
3.9%
|
6.9%
|
11.1%
|
| 1 minute |
35.2
|
42.1
|
27.5
|
30.6
|
44.5
|
| 2 minutes |
29.7
|
33.3
|
25.5
|
27.8
|
33.3
|
| 3 minutes |
11.1
|
7.0
|
15.7
|
15.3
|
2.8
|
| 4 minutes |
8.3
|
3.5
|
13.7
|
8.3
|
8.3
|
| 5+ minutes |
7.4
|
1.8
|
13.7
|
11.1
|
–
|
| Total |
100%
|
100%
|
100%
|
100%
|
100%
|
