July 27, 2000

A Question of Character

Topline

Character Study Topline

  Total ALL
BUSH
(n=585)
ALL
GORE
(n=745)
Bush
Family
(n=89)
Bush
Intellect
(n=176)
Bush
Different
(n=320)
Gore
Lies
(n=269)
Gore
Scandal
(n=344)
Gore
Comp.
(n=132)
Medium
Newspapers 60% 63% 58% 59% 64% 64% 60% 52% 69%
Television 30 27% 33% 21 25 29 28 41 24
Evening News 11 10 13 11 10 10 9 14 16
Morning Shows 4 4 3 1 3 5 5 3 3
Sunday Shows 3 4 3 2 7 3 2 4 1
Prime T. Talk 12 9 14 7 5 11 12 20 4
Internet 10 10 9 20 11 7 12 7 7
Total 100 100 100 100 100 100 100 100 100
 
  Total ALL
BUSH
(n=585)
ALL
GORE
(n=745)
Bush
Family
(n=89)
Bush
Intellect
(n=176)
Bush
Different
(n=320)
Gore
Lies
(n=269)
Gore
Scandal
(n=344)
Gore
Comp.
(n=132)
Story Type
News Story 51% 48% 53% 47% 45% 49% 62% 44% 63%
Op-ed 9 14 6 26 15 10 8 3 7
Editorial 6 2 8 0 1 3 6 10 7
Analysis 30 35 27 24 38 37 19 34 22
Candidate Int. 4 1 6 3 1 1 5 9 1
Total 100 100 100 100 100 100 100 100 100
 
  Total ALL
BUSH
(n=585)
ALL
GORE
(n=745)
Bush
Family
(n=89)
Bush
Intellect
(n=176)
Bush
Different
(n=320)
Gore
Lies
(n=269)
Gore
Scandal
(n=344)
Gore
Comp.
(n=132)
Source
Journalist 50% 57% 44% 64% 57% 54% 39% 50% 41%
Analysis 40 42 38 30 41 45 33 46 28
Opinion 10 15 6 34 16 9 6 4 13
Voter 3 4 3 10 4 2 5 * 6
Expert 5 6 5 6 6 7 3 6 5
Camp. Surrogate 12 9 14 9 10 9 13 12 22
Candidate 25 19 30 7 15 24 35 28 24
Other Media 3 3 3 3 7 1 3 3 1
Other 2 2 1 1 1 3 2 1 1
Total 100 100 100 100 100 100 100 100 100
 
  Total ALL
BUSH
(n=585)
ALL
GORE
(n=745)
Bush
Family
(n=89)
Bush
Intellect
(n=176)
Bush
Different
(n=320)
Gore
Lies
(n=269)
Gore
Scandal
(n=344)
Gore
Comp.
(n=132)
Evidence
Voter Interaction 3% 6% 1% 5% 7% 5% 1% *% 5%
Public Record 31 11 46 0 6 17 35 64 21
Recent Remarks 7 7 7 2 6 9 10 7 1
Camp. Platform 9 13 6 2 12 17 8 1 12
Tactics/Rhetoric 13 21 6 8 14 28 6 1 19
Opponent Attack 8 4 10 1 9 3 18 8 2
Friends' Remarks 1 3 * 8 2 2 0 * 2
Past Personal Life 2 5 * 15 7 1 * 0 1
Poll 2 1 2 2 1 1 1 1 8
Other 5 4 7 5 5 3 5 8 5
No Evidence 19 25 15 52 31 14 16 10 24
Total 100 100 100 100 100 100 100 100 100
 
  Total ALL
BUSH
(n=585)
ALL
GORE
(n=745)
Bush
Family
(n=89)
Bush
Intellect
(n=176)
Bush
Different
(n=320)
Gore
Lies
(n=269)
Gore
Scandal
(n=344)
Gore
Comp.
(n=132)
Context
Tactics/strategy 45% 36% 52% 33% 26% 42% 64% 50% 37%
Leadership 29 28 29 9 45 24 23 31 34
Electability 6 9 5 17 11 5 6 3 5
Rebuttals 17 24 10 33 12 29 5 10 24
Other 3 3 4 8 6 * 2 6 0
Total 100 100 100 100 100 100 100 100 100
 
  Total ALL
BUSH
(n=585)
ALL
GORE
(n=745)
Bush
Family
(n=89)
Bush
Intellect
(n=176)
Bush
Different
(n=320)
Gore
Lies
(n=269)
Gore
Scandal
(n=344)
Gore
Comp.
(n=132)
Timing
February 23% 28% 19% 44% 14% 31% 18% 21% 15%
March 37 25 47 29 32 20 43 57 31
April 16 21 11 4 15 29 14 7 17
May 8 12 6 14 15 10 9 0 14
June 16 14 17 9 24 10 16 15 23
Total 100 100 100 100 100 100 100 100 100